Who’s Ready for a Self-driving Car?

Evidently, according to reports, only a very few drivers are ready for a self driving car.


In a recent newscast from Automotive News, Bloomberg was cited as a source saying that ½ to ¾ of all drivers do not want a self-driving car. Parts supplier Robert Bosch stated that drivers will need to be persuaded. They Active Cruise Control Symbolnoted that we all have experience with computers crashing, and there is understandable alarm at the thought of software being in control of our cars. We’ve been saying this for a while now…

But these statements, and those of Automotive News commentator Krishnan Anantharaman, fail to truly grasp the real disconnect between drivers and technology. He stated that driver behavior says that they do want self-driving technology – on everyone else’s cars, since we all overstate our own abilities behind the wheel and yet continue to cause accidents. He’s absolutely right about this. But these folks themselves exhibit a real disconnect from drivers as well as another set of their behaviors.

In the showroom, driver’s want automatic braking. They want blind spot monitoring. They want sensors to help them park and back up cameras with collision warning, etc., etc., etc.

They simply don’t recognize that these are all technological elements leading directly to cars driving themselves. They don’t eat, breath and sleep cars and technology – we do.

As has been the case for at least a decade, technology continues to advance faster than driver’s can assimilate. Not because they are stupid, lazy or out of touch. But simply because they have full, busy lives that leave little time to learn what auto manufacturers take for granted their customers will take the time to learn.

Once the industry grasps this, it will have a far easier time moving its customers to self-driving cars. They will be free to focus on what’s necessary in their lives and not what they are told is necessary by their car’s manufacturer.


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