Category: Articles & Commentaries

Discussions on topics of interest to drivers concerning things they may not understand about their vehicles as well as articles on the future of the auto industry.

Least Distracting Typefaces – Is This the Plan?

Back in late September, an item reported by Automotive News stated that a group at MIT (the Massachusetts Institute of Technology) was doing a study on typefaces that would mitigate driver distraction. That is, typefaces that would be the least distracting. Sure enough, a bit of additional exploration turned up work at the MIT Age …

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Permanent link to this article: http://dashboardsymbols.com/2012/11/least-distracting-typefaces-%e2%80%93-is-this-the-plan/

Can the Auto Industry Benefit from a Domino’s Pizza Campaign?

Domino’s Pizza has a marketing campaign that is aimed at coming up with the “Ultimate” pizza delivery vehicle – and selling more pizza. One ad features company president and CEO Patrick Doyle riding along with delivery drivers and getting their opinions on what a delivery vehicle should look like and what its capabilities should be. …

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Permanent link to this article: http://dashboardsymbols.com/2012/10/can-the-auto-industry-benefit-from-a-domino%e2%80%99s-pizza-campaign/

New Car Problem? Your Dealer Wants the Call, No Matter Whose Frustration

It is an odd conundrum. Car dealers desperately wish that all drivers understood everything about their cars. And yet, given the alternative, the same dealer wants drivers to call them for answers when questions come up. Any call is an opportunity to sell service, even warranty service, and the associated relationship and even dependency this …

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Permanent link to this article: http://dashboardsymbols.com/2012/09/new-car-problem-your-dealer-wants-the-call-no-matter-whose-frustration/

Help for Drivers: Apps to Open and Start Your Car

One of the commercials that describe the development of the new Dodge Dart – the longer version at least – includes the line “Give it a smartphone app that can start the engine.” Little else is known about the app yet and it is not yet available for download either. However, with the app, Dodge …

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Permanent link to this article: http://dashboardsymbols.com/2012/09/help-for-drivers-apps-to-open-and-start-your-car/

Shift the Transmission into Neutral, Part II

Since my previous article on an unintended acceleration incident, additional information has become available. Interviews with the driver, Lauri Ulvestad, confirm that, not only was she in contact with a police dispatcher, but that the dispatcher told her to, in fact shift the car into neutral. It didn’t work. Why is not addressed. She was then told to lift …

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Permanent link to this article: http://dashboardsymbols.com/2012/08/shift-the-transmission-into-neutral-part-ii/