Why a premium car brand car may be the best buy

Premium car brand

I’ve owned cars from several manufacturers and worked for several manufacturers, premium and mainstream in both cases. And some recent experiences on the service side with my mainstream purchase reinforce the idea that owning a premium car brand, despite additional cost, may still be a best buy.

Here are those recent experiences.

1. I ordered an accessory from a dealer online and received a confirmation email. After not hearing from them for several weeks, I called and left a message and heard nothing. I then responded to the confirmation email (not a do not reply) and heard nothing. I called again and got someone on the phone who said that had been unable to process online orders for some time.

   But the on-line store remains up.

2. Separately, I called a local dealer about what I believe should be a warranty issue, but the line was busy. The line was busy for two days. I went thought the sales line and was given a choice for service which went though. However, I was told my issue would not be covered.

   More on this later as the story develops. I’m not giving up!

3. I wanted to speak to their parts department about a separate issue, and the direct parts line went immediately to voice mail. I called the sales line once again and was given a choice for parts. They picked up, but they did not have the part I wanted.

So in the first instance, I cannot imagine a premium store allowing an on-line store — where there is money to be made — to remain unable to process orders for more than a day or two. At minimum, it would be taken down for repairs so as not to aggravate customers.

In the second and third instance, no dealership from a premium brand would ever allow their phones to:

1. be continually busy, or
2. go directly to voice mail.

Never.

Finally, on what I feel is a clear warranty issue, I believe there would have been a more thorough conversation and an attempt by the dealer to clear/allow a warranty claim. This would be done first and foremost to keep a customer happy.

A no brainer…

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The material on these pages is provided for information sharing purposes only, and should not be used in lieu of an OEM service manual or factory authorized service procedure. We are not in the auto repair business nor do we publish automotive service manuals. Nothing we include on these pages and posts has been reviewed, approved or authorized by any vehicle manufacturer.

Remember that only proper service and repair procedures will ensure the safe and reliable operation of your car. In addition, proper safety procedures and precautions, such as the use of safety goggles, the right tools and the equipment should be followed at all times to eliminate the possibility of personal injury or improper service which could damage the vehicle or compromise its safety.

Technology is always changing and what is current and accurate today may be literally out-of-date and inaccurate tomorrow. And when it comes to the current state of flux in the auto industry, nothing is more true.

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