Call from car dealer is a sad old sales gimmick

Sales gimmick

I got a call from the car dealer I bought my Kia from the other day, and sadly it turned out to be nothing more than an old sales gimmick.

Caller ID told me who it was so I let it go to voice mail. The message was that some mysterious someone is looking for my year and model of car and that they, the dealer, will pay me top dollar for it.

Unfortunately for them, I have years in the car business and I know it’s, in effect, an old ruse to get you (me) into the dealership to trade in your car and buy another.

They would likely give me a great trade in – on paper – but the in the end I’d be shelling out for a likely marked up new car.

So, if you get this call, don’t fall for it. On the off chance you actually need a new car, do lots and lots of pricing homework in advance to make absolutely sure you get a proper trade in and a good price on whatever you buy, if you buy.

The call is tempting, but not likely real. In all likelihood, they do not have a customer for your car and they want you in the door so they make a sales pitch…

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