Recall Targets Tesla Typefaces

What Size Type?

Way back in 2012, we noted in a post linked here that a group at MIT (the Massachusetts Institute of Technology) was doing a study on typefaces that would mitigate driver distraction. That is, typefaces that would be the least distracting.

And while it was a time where there was a lot of attention focused on driver distraction, our take was that while the intent of the research was laudable, it would make more sense to remove text altogether! That is, if a GPS system can give audible turn by turn directions, couldn’t text be shifted to spoken word?

A “Recall”?

Well, we appear to be full circle, as Tesla has had to “recall” pretty much every car they’ve ever produced to correct the size of the type they use in warning lights on instrument panels! Twelve years after we posted on the typeface study, the maker of some of the most sophisticated cars ever built, is being forced to adjust the text in its warning lights with what the National Highway Traffic Safety Administration (NHTSA) terms as a “recall”.

The word “recall” belongs in quotes throughout because the problem was handled within days by an over-the-air (OTA) update.

Critics on the social media platform X have made fun of the issue, with some poking fun of the notices sent to Tesla owners through the mail that arrived after the OTA update had already been applied (above, right)!

Still others noted that manufacturers are required to send the notifications under the NHTSA rules!

And still others noted the ridiculous waste of paper (trees!) and postage involved. One even took a photo of an envelope addressed to Transportation Secretary Pete Buttigieg (right). In the envelope, aside from a letter asking for a change in the rules, he included the letters that were sent to him by Tesla.

We called for the warning light system to be scrapped years ago, but no dice. The legacy warning indicators persist, not to mention the legacy recall system, so we’ll call for that to be replaced as well. Maybe the phase out of ICE vehicles will lead to a phase out of both the warning light and recall systems.

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