Who’s Problem is It?
Company’s Problem or the Customer’s Problem. A recent headache we had with an online service prompts this post. Nearly every time an attempt is made to use the company’s service, a glitch arises. When the company is contacted, we are walked through the process of clearing the cache and closing and re-opening the browser as a “solution” to the problem. In each case, a full computer restart is actually necessary before the “solution” is effective and a common browser add-on must be turned off.
Note that we do not always contact them as we am quite familiar with the problem, and the fix. We just keep hoping beyond hope that they will have a software solution – this time.
Does this relate to the automotive business? It does indeed, as will become clear.
We use lots of software, web-based and otherwise, and they all have their quirks. None, however, require a system restart on every other use.
Your Product, My Time
The point is that it is truly maddening to have their help desk instruct me on what is needed to do to make their product work. What should be a 15 minute process is then 30 minutes or more, and they are not paying for the time. If it were not for the difficulties involved in making a change, they would have lost a customer. They have already lost any recommendations we might make.
As we went through this the last time, we realized that car customers face this exact problem. They call service departments every day with a growing list of glitches associated with advanced systems. They are then instructed on what they must do to make the company’s product work as needed – or get an appointment for service.
This message is thus for any company with a product and a customer for that product. Something is askew if you are making your problems your customers’ problems. Do you find yourself using the term “user issues”? Do you think your customer is the problem??
Look for new solutions or you will surely lose those customers. Some things can and should be fixed. Some, quite simply, may need a new and radical approach.
——————————————————————-
Remember that only proper service and repair procedures will ensure the safe and reliable operation of your car. In addition, proper safety procedures and precautions, such as the use of safety goggles, the right tools and the equipment should be followed at all times to eliminate the possibility of personal injury or improper service which could damage the vehicle or compromise its safety.
These posts are for information sharing purposes only, and should not be used in lieu of an OEM service manual or factory authorized service procedure. We are not in the auto repair business nor do we publish automotive service manuals. Nothing we include on these pages and posts has been reviewed, approved or authorized by any vehicle manufacturer.
Technology is always changing and what is current and accurate today may be literally out-of-date and inaccurate tomorrow. And when it comes to the current state of flux in the auto industry, nothing is more true.
The author has 25 years of automotive experience and has assembled the most extensive collection of symbols and warning lights anywhere (over 1,000!) and can help you open and start any keyless start car with a dead key fob battery. BA, St. Joseph’s College, ME: MS, Rensselaer Polytechnic Institute, NY
Tesla Model S Incident Shines a Laser on a Broader Problem
Tesla Model S Incident
We watched with a good deal of fascination the running battle between New York Times reporter John Broder and Tesla Motors CEO Elon Musk. Broder took to the interstate system in the northeast to test the Tesla Model S and the company’s charging stations. The resulting debacle has Tesla reeling, and while we hope and believe the end result will be a positive for the company and the buying public, we see a different problem and one that is faced daily by all car manufacturers, not just Tesla.
The reality is that new technology in nearly all new cars has drivers calling roadside assistance and service departments at alarming and increasing rates. Most drivers are more like Broder – average Joes rather than car jocks. What happened to Broder and Tesla is frankly not a new phenomenon. But because it is Tesla, the issue he faced received a great deal of attention and presents an opportunity to focus on a growing knowledge gap.
Case in point: shortly after the East Coast debacle, autoblog.com posted a video of Kelly Blue Book’s Micah Muzio – for the record, a car jock – attempting a trip from LA to Las Vegas in a Model S. On the way, he and his cameraman pulled into the Tesla Design Center to get a rundown on the car. And there we are, one minute and six seconds into the 14 minute video, and the screen shows in big bold letters “Warning! Information Overload!”
Overload Indeed
This is what an entire industry runs headlong into every day, and manages to miss! A driver getting too much information to process and remember. And in this case, the managing editor for a top automotive website!
Seriously, what chance does everyone else have???
It really is time to pause and think about this.
In the back and forth that erupted on Twitter, Rebecca Greenfield of the Atlantic Wire posted “If a New York Times reporter, with an entire squadron of Tesla employees at his disposal, can’t use a Model S electric car properly, as Tesla founder and C.E.O. Elon Musk strongly asserted in a tweet this afternoon, it doesn’t say much about the usability of Tesla’s cars for regular people.”
And while she is right, our assessments from the trenches suggest that new car dealer service departments handle nearly 30 million calls a year related to electronics issues in gas and hybrid powered vehicles (17,000 new car dealers in the U.S. and Canada averaging a half dozen calls per day). And a whole lot of those drivers are also in vehicles that won’t move, or that they are afraid to move.
These are not electric cars, but they offer a good deal of new technology unfamiliar to the driving public. Drivers need and want a car they can get into, start and drive. They have full lives and more than enough to deal with without their car companies expecting them to learn every detail about their rides.
This is not just about usability. It is also about how a vehicle communicates its status and needs to its driver. Lights, chimes, buzzers and text have been rendered useless.
The laser focus placed on the Tesla Motors incident is an opportunity to shine a light on and re-think this entire process and come up with something as new as the electric car itself. We firmly believe that Tesla will make the improvements needed in its cars. We hope that the same will be true of its car-to-driver interface, and that of every other manufacturer.
——————————————————————-
Remember that only proper service and repair procedures will ensure the safe and reliable operation of your car. In addition, proper safety procedures and precautions, such as the use of safety goggles, the right tools and the equipment should be followed at all times to eliminate the possibility of personal injury or improper service which could damage the vehicle or compromise its safety.
These posts are for information sharing purposes only, and should not be used in lieu of an OEM service manual or factory authorized service procedure. We are not in the auto repair business nor do we publish automotive service manuals. Nothing we include on these pages and posts has been reviewed, approved or authorized by any vehicle manufacturer.
Technology is always changing and what is current and accurate today may be literally out-of-date and inaccurate tomorrow. And when it comes to the current state of flux in the auto industry, nothing is more true.
The author has 25 years of automotive experience and has assembled the most extensive collection of symbols and warning lights anywhere (over 1,000!) and can help you open and start any keyless start car with a dead key fob battery. BA, St. Joseph’s College, ME: MS, Rensselaer Polytechnic Institute, NY