Four Drivers
Car dealers found themselves on the wrong side of three customers who contacted us over the last week or so. They, plus a fourth who skipped his dealer, have something to teach those of us in the auto industry.
Number 1
Number 1Our first case involved a dying key fob. Fortunately, her car continued to start but the locks had begun to misbehave. She’s a personal friend and relayed the problem in casual conversation. I recommended a new battery for the fob, and as she was bringing the car in for a recall the next day, she would note the problem. When she dropped off the car, she asked to have the fob’s battery replaced.
They took care of the recall and failed to replace the battery, so back to the dealer she went. Its truly small consolation – they had the car! – but she did get the battery for free.
Our next two revolve around instrument panels. Not traditional warning lights, but rather messaging that has become so prevalent over the last several years. In each case, these drivers contacted their dealers asking what they were seeing.
Service personnel had no idea. So they took to the web and found us.
Number 2
Number 2The first car, a Smart Pulse, had begun a daily countdown past a missed service interval, which to an untrained eye looked rather intimidating. Add to this that the dealer didn’t know what the countdown meant, and the result was a very anxious driver. An example is shown to the right, has a wrench and a -3 (days). Its a bit difficult to see, but it took only a few minutes in the vehicles owner’s manual to decipher the answer.
Number 3
Number 3Our second instrument panel from a Fiat had also begun displaying information that the car’s owner had not previously seen. In this case, the driver had accidentally changed the display herself. The panel was now showing average miles to the gallon, mpg, which was in lower case. The “g” in the font used really looked like a “9”. She sent a photo shown to the right. Again, a few minutes in the owner’s manual turned up the answer.
Number 4
Our fourth driver didn’t actually have a problem, but when I relayed the stories, he laughed and said he would have called AAA! He spends that money every year, and by gosh they would be his first choice.
So what do we take from these incidents?
The first and best lesson is that only one of these drivers, the Smart owner, consulted their owner’s manuals. And he did not dig deep enough or understand what he read (he didn’t say). The first three started all made calls to their dealer. The fourth would have gone to AAA. Every new system added by auto manufacturers is backed up by an equally new entry in the manual and it is assumed that this is where a driver will turn. And understand.
They don’t…
Manufacturers are in a continual struggle to bring their customers up to speed on their vehicles, and from our perspective continue to fail. Showing a new owner a feature will never replace experiencing it for the first, second or third time. In our examples here, changeable instrument panel displays are a good idea on paper but less so in practice.
For all the training and experience, service personnel are only human. And in these incidents, their failings are left in full display. And at first blush, they may not take the time to problem solve. I say at first blush because they are not identified and do not have the opportunity to tell their side.
Which is the second lesson. Manufacturers also continue to struggle to keep their own personnel up to speed. Our largest concern in these examples is the failure to replace a key fob battery. We are moving inexorably towards all cars being equipped with push button start capability, and a non-working key fob is in our minds a safety concern. It will likely take a lawsuit from a stranded motorist to drive this point home. Every service person across the industry must make sure that their customers have new key fob batteries once a year.
And third, while a manual was available, the Internet was chosen for a search for an answer instead! This is where drivers increasingly turn for help.
We, and others like us, are happy to help.
In the meantime, automakers surely want to simplify their products. Add all the features you want, but with an eye towards making them simple to use, experience and understand.
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Remember that only proper service and repair procedures will ensure the safe and reliable operation of your car. In addition, proper safety procedures and precautions, such as the use of safety goggles, the right tools and the equipment should be followed at all times to eliminate the possibility of personal injury or improper service which could damage the vehicle or compromise its safety.
These posts are for information sharing purposes only, and should not be used in lieu of an OEM service manual or factory authorized service procedure. We are not in the auto repair business nor do we publish automotive service manuals. Nothing we include on these pages and posts has been reviewed, approved or authorized by any vehicle manufacturer.
Technology is always changing and what is current and accurate today may be literally out-of-date and inaccurate tomorrow. And when it comes to the current state of flux in the auto industry, nothing is more true.
The author has 25 years of automotive experience and has assembled the most extensive collection of symbols and warning lights anywhere (over 1,000!) and can help you open and start any keyless start car with a dead key fob battery. BA, St. Joseph’s College, ME: MS, Rensselaer Polytechnic Institute, NY
Finally, there are a handful of cars that use this symbol instead, so be aware! Its still a cutaway of a tire, and somewhere along the line it was decided that the exclamation point would be more easily understood.
by a telephone conversion that was taking place, despite being hands free. The driver was seriously injured. Four others received minor injuries as a result of a post-crash explosion.
1)
4)
sorts of automated systems, albeit ground-based. In fact, recent advertising from Hyundai touting their crash avoidance system hints that drivers no longer need to pay any attention at all!
was told that the start button is simply to be 
And adding insult to injury, there are now 11 manufacturers building cars with hidden key holes, and not one has thought to put the instructions in an app for a locked-out customer to reference. Its in the manual after all – locked in the car. The customer is supposed to remember having been shown. Once. As if anyone really learns anything that way.
Wait, you were locked IN the car?
Locked IN??
A few months ago, an item out of New Zealand relayed a story of an older couple who spent 13 hours locked inside their new keyless start Mazda, and nearly died. They had left the key fob outside the car and mistakenly thought that it was the only way to unlock the car. I initially let the story pass without comment feeling it would be a relatively rare occurrence.
However, I recently overheard a lunchtime conversation, again about someone locked inside a keyless, or push button start, BMW. Only this time those locked in were in their twenties! Their friends had used the remote to lock the car as a joke, and try as they might, those inside could not find a way out. In fact, they swore there was no way out!
A Closer Look
Now to the New Zealand case. The overriding assumption is that the root cause of the problem was twofold. First, that the dealer did not fully explain the features of the car, and second, that the couple were confused by new technology because of their age (65 and 68).
Its Not About Age
Both assumptions are completely false. We’ve said this here before and it bears repeating: people learn by doing not by having things explained to them. The dealer could easily have gone over the locks with the older couple as well as a dozen other features that would have been new to them. Learning comes with experience, hopefully not as extreme as what these folks went through. And for the record, they had left the manual in their house.
As to age, anyone is capable of being confused by new technology. Anyone. Our twenty-somethings put the lie to age being an excuse. And while the car did not belong to them, the car’s owners, who are only a few years older, also could not find an unlock mechanism inside the car!
We know that confusion and assumptions kept our New Zealanders inside their car. But just what was the problem with the BMW? A 2009 X3 to be exact.
There are a number of possible reasons for placing an unlock switch in the center of the car. Perhaps to give both front seat occupants access. Perhaps avoid the reflexive lock action many drivers employ that can override the outside handle button if the fob is accidentally left inside, even if it is in range.
Regardless, that’s where it is in newer BMW models, and there is one somewhere in every other car made.
If you think you’re locked inside, please keep looking!
——————————————————————-
Remember that only proper service and repair procedures will ensure the safe and reliable operation of your car. In addition, proper safety procedures and precautions, such as the use of safety goggles, the right tools and the equipment should be followed at all times to eliminate the possibility of personal injury or improper service which could damage the vehicle or compromise its safety.
These posts are for information sharing purposes only, and should not be used in lieu of an OEM service manual or factory authorized service procedure. We are not in the auto repair business nor do we publish automotive service manuals. Nothing we include on these pages and posts has been reviewed, approved or authorized by any vehicle manufacturer.
Technology is always changing and what is current and accurate today may be literally out-of-date and inaccurate tomorrow. And when it comes to the current state of flux in the auto industry, nothing is more true.
The author has 25 years of automotive experience and has assembled the most extensive collection of symbols and warning lights anywhere (over 1,000!) and can help you open and start any keyless start car with a dead key fob battery. BA, St. Joseph’s College, ME: MS, Rensselaer Polytechnic Institute, NY